User needs revealed through one-on-one interviews, stakeholder and competitor research, surveys, etc.
Plan research strategies including objectives, discussion guides, and interview plans.
Analyzing, displaying, and presenting data to inspire change and innovation to make a user’s experience more accessible, intuitive, and seamless.
Employment of organizational methods such as affinity diagrams, empathy maps, and user personas to expose user needs and frustrations.
Use of brainstorming techniques: user insights and stories, and problem statements, among others.
Utilization of Figma and Miro to create visually appealing deliverables.
User scenarios and journey maps pave the road for feature prioritization. Sketches and wireframes accompany the construction of UI, including navigation patterns and user flow.
Focus on efficient content delivery. User-centered design is reflected in visual choices, including color theory and layout.
Attention to accessibility to account for the needs, goals, and behaviors of the target audience.
Feedback gathered from participants engaging with a functional prototype at multiple stages of fidelity.
Observations made based on task completion and usability testing.
Performance analysis and interpretation of data reveal next steps of the continuous process of iteration and refinement to improve user experience, influence product development, and guide design decisions.
Use of multiple digital tools to develop responsive prototypes, including Figma, Adobe XD, Sketch, and InVision.
Goals of the prototype are lead by the requirements and constraints of the target audience.
High-fidelity prototypes emerge from continuous refinement lead by testing.
Development of the user interface of a website or application.
Implementation of design, functionality, and interactivity using HTML, CSS, JavaScript and related libraries such as jQuery and Bootstrap in Visual Studio Code.
Testing and debugging using optimization tools to improve performance and accessibility.
Management of code and collaboration in GitHub. Use of Hotjar and Google Analytics to continue improvements.